How To Create Engaging Video Content With Your Phone
There are 2 ways of producing creative content:
- Spend thousands of dollars creating a corporate video that nobody will ever share.
- Produce creative video that people will share.
This video setup consists of:
- External microphone for phone
The main disadvantage of creating video with your phone is memory storage. A 2–3 min video can take up 100–200MB. A few videos and you need to download them to your computer.
The main advantage of creating video with your phone is that you don’t need to setup anything and you can create the content now.
To create engaging video content with your phone I recommend these tips:
1. Understand the rule of thirds
Go to your phone settings and enable the “Grid”.
This is how it looks on the iPhone.
The subject needs to be across a row or across column inside the grid. The subject could take 1 or more squares within a row or column. If my subject is the S on Superman’s chest. Then I focus the subject on one of the squares. Or I focus his body (from the neck below) on one row.
You can also focus the subject on an intersection within the grid.
Keep in mind that on the iPhone,the grid does not show up when you switch from Photo to Video. Just try to picture an imaginary grid when you create your videos.
2. Use an external microphone
If you are filming somebody speaking. I consider the sound to be more important than the video.
If there is too much noise or you cannot hear their voice, then there is no point of creating this video, because you won’t hear anything.
This is the external microphone we use for connecting to the iPhone.
Just clip it to the subject’s shirt. No need to setup anything special here. It doesn’t really matter if the cable or the mic shows up on the film. This is not a Hollywood movie.
3. Use a tripod…or Not
If you shake too much when creating videos. Then a tripod is a good idea.
There is nothing worse than a video that shakes. Unless you are simulating an earthquake, a shaky video makes you dizzy.
We also use one of those iPhone holders that you can attach to the car’s window. You can attach it to most smooth surfaces.
4. Shoot horizontally…please!
There is nothing worse than getting those black lines on the sides of the video. Combining those videos with horizontal videos is a pain!
5. Is there good light?
If it is dark. Find some light. Either artificial or natural.
Just don’t make videos facing the sun.
6. Zooming makes the video lose quality
If you must really zoom for a long time. Then you need better video equipment.
Otherwise just get closer to the subject.
7. Frames per second and that technical stuff
This applies to any phone, iPhone or Android.
Go to your settings and record video on: 1080 p at 30 fps.
There is another setting: 60 fps. Only use this if you have a tripod.
Uploading content to Youtube and Facebook
- Facebook says: Aspect ratio no larger than 1280 and at 30fps. Less than 120min and smaller than 4GB
- Youtube says: 1080p30
Progressive and Interlaced
Progressive is often referred as “p” and Interlaced as “i”.
When you see 1080i. This means the video is interlaced
If you produce a video and it comes out “i” interlaced. The movement of subjects will show some weird wavy lines.
Instead, make sure that your settings show that the video is “p” progressive. On both your phone and your video editing software.
- Use airplane mode to avoid disruptions
- Use the best angles
- Have good focus
- Using b-roll
- Framing subjects